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Health and beauty enter the age of the marketplace: what does technology have to do with it?

The convenience provided by technology has reached two business models that have been earning a lot for a long time: health and beauty. Essential on the one hand, vanity on the other, the segment has shown great growth in recent years, following the digital acceleration caused by Covid-19. Today, they are fully integrated with the new technologies that command companies in different ventures, entering the marketplace era headfirst. And I have an example to better explain how it is easier to buy medicines, shampoos and everything else.

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Technology in the judiciary: the way out to speed up Brazilian justice?

The Brazilian judiciary underwent an accelerated transformation in the pandemic. The obligation to transform processes into virtual resources has brought new resources to an industry that accumulates more and more processes every year. Overload is a bottleneck that needs to be tackled. Not only that.

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Digital Transformation 2022: What's Your Plan? How much does your company invest in AI in data solutions?

We are already at the end of 2021. The time is for your company to reflect on what can be done to improve its solutions for customers, especially because news in the area of ​​technology is about to emerge and will certainly outline its planning for the next year. Having plans to transform your business into something even more profitable is among the priorities and investing in Artificial Intelligence (AI) to have more data can be the way to success.

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Data Mining: in search of strategic data for your company

With the world increasingly connected, billions of bytes are produced annually. This vast amount of information is being worked on so that it becomes a basis for the strategic planning of companies, bringing them customized solutions for each type of business and management. Data Mining is there to efficiently process everything your decision makers need to win in an economy focused on ensuring profits, good stewardship and making your brand popular.  

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What will be the role of the E-Shopper in sales success in 2022?

What role will E-Shoppers play in online or physical sales in 2022? That relative, friend or simply the simple pleasure of giving someone a gift gained an important place in the work planning of managers of digital marketing companies, for presenting peculiarities that make them different from the traditional consumer. For this year, the taste of this type of customer will be the object of attention for business.

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How hosting healthcare brought growth using technology

With the Covid-19 pandemic, the population's need to resort to medicines more than doubled compared to previous years and even with the relaxation of public activities, the demand for pharmacies continues to grow. The experience of an app that has joined the category is a beautiful example of how technology can boost sales in a period that is still pandemic around the world. 

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How Social Media Shapes 21st Century Consumers

Christmas is a festive date coveted by companies, as it is one of the most profitable this year. Therefore, strategic sales planning for this season is crucial for the present and future of your business. But today's consumer is no longer that of the last century, his profile has changed just as an advertising campaign is carried out. Based on data, your business can only gain by understanding what is going on in the customer's mind, and there is nothing better than social media to help you exceed your goals. 

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Is it time to prepare for online and offline sales for Christmas?

It is apparent that consumer buying habits and preferences are changing amid social and economic changes. Therefore, wasting opportunities at a time when companies earn high is not in anyone's plans and it is time to plan for sales in the first post-pandemic Christmas, based on the transformations imposed on society at Covid-19. But why the “hurry” to think about gains with online and offline businesses? It's critical to keep an eye on the data to take advantage of winning chances.

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Data storytelling: creativity that makes your reports more attractive

Have you ever imagined presenting a plan to work inside and outside the company, for example, through storytelling and drawings? This is a reality in the 21st century. Say goodbye to those endless meetings where you, the manager, need to keep numbers and details even after hours of heated debates and discussions on topics relevant to your company… I present to you Data Storytelling!!

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Is Data Pipeline the way to improve your business strategy?

Nowadays, the flow of information generated on the internet is almost infinite and to work with all this requires much more than a good computer program. In order for the data to be better used, companies decided to adopt a well-structured data pipeline, which will be a great differential for the success of their projects. Its functionality transforms the business environment and that is why we will understand the work steps and the impact on your company in decision-making. 

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