The quarter of 2020 for digital marketing teams was a lot of work and increased technology to help entrepreneurs and traders to sell more. Social networks were the most used channels for betting on the expansion of brands. Recent research, conducted by a startup, reveals that 2021 must be an economic recovery that will increase business exponentially in a year in which the pandemic will still influence the lives of all of us.
Synonymous with green and yellow success in the world, agribusiness has become one of the Brazilian symbols worldwide, the result of an effort that involved state governance and mainly the private initiative. If in the 70s we had, at times, crises of shortage of some food product - beans were one of them - on the other hand today we help to feed the planet. In addition to the investment and effort of the rural worker, technology has taken over the space and is the passion of the sector, offering assertive solutions that only grow year after year.
Having an Integrated Business Management System (ERP) at the present time is having a powerful ally, especially if you also choose to sell through e-commerce. Corporate software capable of controlling all the information of a company, integrating data, resources and processes, from the areas of sales, finance, accounting, tax, stock, purchasing, production and logistics transform corporate life and facilitate decision making. Therefore, having this resource offers a competitive advantage capable of predicting and organizing the lives of companies in these difficult times for the economy.
The earnings opportunity for the coming months fuels the desire of companies to resort to promotions and, as it were, to guarantee good sales. If March will be a period without major attractions, the following two will have two major events that will move trade in general. There are already surveys that point to the positive projection of good results. Until then, strategies to conquer the public begin to be assembled from data obtained on people's behavior, especially taking into account the coronavirus pandemic. Therefore, ensuring a good orientation makes all the difference for your business.
With the changing behavior of Brazilians, several brands needed to create solutions to get closer to their customers and offer a better shopping experience. For this, augmented reality (AR) technology is a great option. Can AR be a great ally for those who need to innovate and improve sales in the online environment? It seems that innovation is a concept that is part of those who create strategies to attract more buyers and immersive technologies are used successfully by companies.
More than ever, the world seems to be heading towards a revolution in the management of new businesses. It is a fact that if we do not use the new data intelligence and automation tools, it will not be possible to survive in an increasingly digital and changing universe. For this reason, there are plenty of reasons to affirm that the so-called Management 4.0 is the way for old processes to make room for the novelties that should appear throughout this year, a sea of novelties already anticipating the “post-pandemic world”.
Maintaining customer satisfaction, companies that invest in customer experience also invest in loyalty, growth and even marketing. Whether physical or virtual, winning over the audience is the goal. It is the dream of 10 out of 10 entrepreneurs to see their customer loyal, that their business has fulfilled, with praise, the step by step of the buyer until finalizing the purchase of their object of desire. Marketing, however, is a separate chapter, as it will be the one that will give the right elements so that your product stands out and that the customer experience is the best possible. There is even software that, in practice, bridges the gap between the supplier and the final consumer. The digital tools based on competitive, market intelligence and the resources offered by Artificial Intelligence pave the way for companies to guarantee good sales throughout 2021.
Imagining a victory scenario over Covid-19, what the online world will look like and the impact of that on everyday life. After all, will physical stores return to full operation as in 2019? There are points to note. A trend that cannot be ignored is the structural change that the pandemic brought about, due to the need for social distance: remote work and operations carried out with flexible locations. It is undeniable the evolution of tools and services that made it possible to adapt quickly and with little impact for most companies.
2020 was definitely the year of online commerce, e-commerce, which really took off driven by the migration of businesses from physical to virtual. Even with the possibility of customers resuming face-to-face purchases, there is a big bet that last year's index should continue for 2021, so the trend of online earnings remains on the positive side for a season that should not be the same as we had in the past. last months.
What will the business world be like by the end of this year? In a scenario of uncertainty, businesses that tend to follow plans with stricter structures, that are based on long-term forecasts, or have very bureaucratic processes and a mindset that is not open to change, may face even greater problems if they do not adapt in time. There are those who plan a short or medium term planning due to possible instability scenarios. One way or another, what companies should not give up is having good digital marketing to go through another year with peace of mind.