By Roberto Marcio
The earnings opportunity for the coming months fuels the desire of companies to resort to promotions and, as it were, to guarantee good sales. If March will be a period without major attractions, the following two will have two major events that will move trade in general. There are already surveys that point to the positive projection of good results. Until then, strategies to conquer the public begin to be assembled from data obtained on people's behavior, especially taking into account the coronavirus pandemic. Therefore, ensuring a good orientation makes all the difference for your business.
The importance of data integration to identify customers. We have two major important dates for retailers soon, Easter and Mother's Day, and the sooner the retailer adopts marketing strategies, the greater the chance of successful sales and increased revenue.
Collecting customer data is a very important marketing strategy for retailers, as having information from your audience makes it easier to understand behaviors and trends.
However, it is not enough to just accumulate a large amount of data, it is necessary to organize it and have dominion over it. By mastering the data, it is possible to identify each consumer and know their behavior. With this, the company is able to devise more detailed and more precise marketing strategies, improving the shopping experience, reducing the expenses invested in media and dominating the entire retail ecosystem.
Research already shows the trend of commerce in shopping malls
A survey of about 4 thousand people by 121 Labos and Spot Metric revealed interesting data on the movement of shopping malls in the pandemic. The survey shows that 25% of respondents between the Rio-São Paulo axis continue to visit these shopping centers at least once a week and that about 60% of people do this two or more times a month.
According to a large part of these people interviewed, the reason for this movement is to shop (42%), followed by the use of the eating area (16,8%) and just for walks (14,66%). When asked about the means of transport used to go to the mall, the car was mentioned as the main one by about 83% of respondents. Buses and transportation by applications presented 5,77% and 5,03% of the responses, respectively.
What does this pile of data shown in the survey mean? It is very simple to explain, because from the information collected they will become a sales strategy for these very important shopping centers in the economy, especially in the matter of financial recovery.
With a data intelligence and CRM platform that uses its own Brazilian technology combined with solutions such as machine learning, CRM, Artificial Intelligence and Big Data, Spot Metrics is able to identify and understand the customer's value through data, that is, , what are your expectations, consumption habits, social level, satisfaction and preferences. With this, the company supports the business with regard to the relationship with the customer and in making strategic decisions.
In short: that Mother's Day and Easter are really profits in the midst of this difficult period for the country and the world, due to Covi-19. The correct use of data, associated with intelligence tools, guarantee good sales strategies.
Learn more: https://www.sebrae.com.br/sites/PortalSebrae/ufs/sp/bis/datas-comemorativas-como-alavancar-as-vendas,dc77844b68257510VgnVCM1000004c00210aRCRD https://www.bertholdo.com.br/blog/calendario-e-commerce-2021/