Data Storytelling uses creativity to “talk” your company's data
Have you ever imagined presenting a plan to work inside and outside the company, for example, through storytelling and drawings? This is a reality in the 21st century. Say goodbye to those endless meetings where you, the manager, need to keep numbers and details even after hours of heated debates and discussions on topics relevant to your company… I present to you Data Storytelling!!
In an increasingly digitized world, companies work with data for decision making. For this, they analyze reports that address all your doubts, but some of them, here among us, are often monotonous and depending on who produces them, may not have the clarity you want so much?
Therefore, a new concept arises to create good narratives that at the same time produce reliable information using audio visual resources, since storytelling is also the ability to translate data for non-experts, influencing them to make decisions through good stories.
It may sound like a joke, but it's not. This technique is advancing rapidly among companies of different sizes. Research indicates that meetings using Data Storytelling are more fixed in the minds of those who participate than traditional meetings to discuss the data created and what we can do with it.
I mean that most people remember a good story than a statistical report, for example. Of course, the use of creativity transforms everything and has its positive side
What is possible to say is the importance of storytelling for those companies that can already call themselves “data driven”, which have adequate tools and a qualified team to implement this revolutionary concept.
It is good to clarify that the technique arose from the need to combine data analysis with a more creative narrative, producing more creative reports that help in a better absorption of information and, at the same time, show everything related to the company and business very clearly. and objective.
Another very successful case is the Coca Cola marketing campaign, one of the most watched on the planet. As we are close to Christmas, the advertisement of the largest beverage company in the world should already come out of the oven. It can be seen in the advertisement that there is a Christmas narrative associated with images of the “good old man”.
The “good old man” helps to boost sales, doesn't it?
What differentiates the technique from other reports that are commonly produced?
In business in particular, the tool stands out for its ability to strengthen the relationship between a brand and its end consumer, with the use of audio visual art resources that attract the customer, creating an important affective memory in the loyalty of the buyer of its products . He saw the example of Coca Cola, which created a narrative and brought it to the public in one of the most important periods in the lives of many people: Christmas.
So let's get out of the Christmas sphere and jump into the business world.
Now, compared to reports and statistical data, telling good stories is more fun and more palatable than that bunch of information in your notebook.
By generating mental messages to visitors to your media, your company will certainly become more assertive in the search for results. With better results, better decision making!!!
This technique contributes to internal and external insights, also helping to explore the different information that comes to Big Data. This ends up becoming a differential for wanting to create strategies that engage, after all, the data show evidence, behaviors and fragments of reality.
Opera summary: Data Storytelling is the combination of two other concepts prior to it: data analysis and human communication. It's the art of creating a narrative based and anchored by data. Unlike powerpoint presentations, the technique has educational and entertainment resources that transform statistics and information into a very creative activity.
Data Storytelling can have considerable reach as it:
1) The data presented is much nicer to see from a narrative, which can be constructed using images and sounds;
2) There is enormous clarity in the treatment of data, which can help as much as any resource currently used by companies in this regard;
3) With the use of stories and graphics, the audience savors the information according to their own perception.
4) It's worth the tip: for your presentation to be amazing, prior training is very recommended. Rehearsing is always essential.
The key is to transform information into solutions, within an innovative, creative and simple perspective for the understanding and production of new ideas based on the presentation. Telling good stories with data is therefore the order of the day.
Learn more: https://rockcontent.com/br/talent-blog/storytelling/ https://neilpatel.com/br/blog/como-usar-storytelling-para-aumentar-suas-conversoes/